Wednesday, January 19, 2011

Sweet.Petite.Treats Behind-The-Scenes: A More Fortunate Position To Give

Last Wednesday was not like any other mid week.

As I watched the devastating destruction of towns, homes & lives , I cannot help but question whether I still could go about my normal daily life. And without hesitation what was to be the next "MID WEEK MACARON FIX" was promptly deleted & replaced with a pledge of giving.

In helping the flood victims of Queenland I have pledged that all moneys received from orders for Sweet.Petite.Treats' macaron giftboxes containing 16 macarons valued at $44.80 to the end of this month will ALL BE DONATED to the Queensland Flood Relief Appeal.


Banana & cinnamon flavoured macaron shells &
strawberry flavoured macaron shells

Watching the flood crisis unfolding, initially for me was like watching fictional scenes from a natural disaster movie so remote & surreal. 


Floodwaters rage through the streets of Toowoomba

But as the places & faces became more familiar with each interview, report & story the realism of the destruction sinks in with feelings of disbelief & sadness for those whose lives & homes are lost, & then of thankfulness that I'm so blessed to be in a more fortunate position to give.


People clinging to railings & metal fences

The Commonwealth Bank remains to be the largest single contributor with $1,350,000, Coles, Tabcorp & Xstrata contributed $1 million each, Gerry Harvey in conjunction with Myer added $750,000 to the fund, top tennis players in the Rally for Relief raised more than $1.8 million, the 133 cyclists in the Tour Down Under donated their prize money of $16,000. 


A road damaged by flooding

And as the clean-up & search for the missing continues, assistance & support to the flood victims of Queensland also continues...

Tim Cahill's eBay auction of seats to watch an Everton game from his box reached a bid of $999,999 on Sunday, Powderfinger will release a new single with all profits going to the relief fund, Chefs from Aria, Rockpool, Guillaume, Icebergs & Catalina will join forces in the Rose Bay Relief Appeal charity dinner, Victor Churchill will donate all the takings at its Woollahra shop today & 65,000 volunteers are now registered to help with the recovery efforts in the weeks & months to come.


(From top left & clockwise): Soccer player Tim Cahill, Music band Powderfinger, co-owner Victor Puharich of boutique butcher shop Victor Churchill and co-owner & chef Paul Mcmachon at Catalina Rose Bay

Thousands turn out to volunteer to help clean up the streets of Brisbane

There are now 20 confirmed dead, 16 people missing, 25,000 homes damaged, 5000 businesses hit & 40,000 people displaced.


Sandy Matthews & husband Steve Matthews died
after pushing their children to safety

Whether it be monetary (donations & sales) or non-monetary (volunteering personal time & resources) I believe that every little bit counts. 

 

No assistance or support is too big or too small!

My pledge is just my way of helping those in need,  & thanking others doing the same with a sweet treat along the way. 


2 comments:

  1. that is lovely and generous of you! the floods have been so devastating it just about breaks my heart to watch the news but the spirit and generosity of aussies helping is truly great to see

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  2. Yeah I think it's great that the majority of australians are making an effort to help out in a time of desperation. It does seem a little surreal doesn't it? I can't believe that it is happening in our very own backyard.

    The macarons were enjoyed by the girls last weekend :)

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